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You are starting a new business or you are expanding your existing business and you need an investment. You should have selected qualified professionals - your accountant, company secretary, lawyer or banker, to discuss your business intentions, as you develop your written business plan. |
| INTRODUCTION AND SUMMARY |
| 1. | Specify mission statement |
| 2. | Description of business objectives and goals in the short and long term |
| 3. | Outline business ownership and the legal structure |
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BACKGROUND AND HISTORY |
| 1. | Description of experience and expertise of founders |
| 2. | Explain existing business’ directions and contributions |
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BUSINESS DESCRIPTION |
| 1. | Explain range of products and services offered |
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MARKETING DEVELOPMENTS |
| 1. | Identify projected demands, specific target markets |
| 2. | Determine realistic market share projections |
| 3. | Discuss strengths and weaknesses of competitors |
| 4. | Explain pricing strategy |
| 5. | Explain marketing and promotional strategies |
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FINANCIAL INFORMATION |
| 1. | Description of experience and expertise of founders |
| 2. | Explain existing business’ directions and contributions |
| 3. | Develop a monthly operating budget for a 12-month period |
| 4. | Develop an expected return on investment, and monthly cash flow for a 12-month period |
| 5. | Provide projected income statements and balance sheets for a 2-year period |
| 6. | Discuss who will maintain the accounting records and how they will be kept |
| 7. | Suggest alternative approaches to any problem that may develop |
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MANAGEMENT AND CONTROL |
| 1. | Discuss business activities on a day to day basis |
| 2. | Discuss organisational chart and staffing plans |
| 3. | Discuss issues pertinent to the business such as rental or lease agreement |
| 4. | Account for the equipment necessary to produce the business’ products or services and how it will be obtained and financed |
| 5. | Account for production and delivery of products and services |
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EVALUATION AND CONCLUSION |
| 1. | Provide business overview |
| 2. | State winning formula |
| 3. | Discuss future plans |
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Once you have completed your business plan, a further review should be done by a qualified professional for your final presentation to your investor or banker |
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Although every reasonable effort has been made for the accuracy of its contents, we bear no responsibility for any form of liability or consequence arising from its use. |
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